On its hilltop site above Brisbane, Cloudland’s distinctive parabolic laminated roof arch, nearly 18 metres high, was highly visible. A funicular railway ran from the main road straight up the steep part of the hill and provided easy access to the Ballroom site. The funicular was dismantled in 1967 and the area was turned into a car park. Cloudland was the venue for numerous formal balls, concerts, weekend dances, civic events, school and university examinations and later, a marketplace.
Despite strenuous public calls for its preservation, the building was demolished overnight on 7 November 1982 to make way for an apartment complex. The demolition was done by the Deen Brothers, a demolition company often used by the state government and Brisbane City Council for controversial demolition projects. The demolition took place despite there being no permit and in spite of its National Trust listing.